BrainSpace, Jeddah -Digital Solutions Agency

  With an ever-growing and changing digital world, planning a digital marketing strategy for 2021 will take time and introspection. Strategies you implemented in 2015 won’t be as effective for the year to come as new technologies, platforms and social norms have changed. Take data-driven marketing for instance. This concept, which was then considered too far-fetched, is now the core of any successful digital marketing plan. With an in-bound digital marketing landscape, Brain Space has decided to give your company insights on how to plan your 2021 strategy! Draw A Digital Marketing Map Before I start with tips on how to plan and what to look at, ask yourself what you want to achieve. For example, is your main goal to raise awareness around your brand? Did you recently developed an e-commerce and need to drive traffic to your website? By answering these questions and understanding your 2021 digital mission, you can move on to planning! Start with your budget. Setting a budget beforeh...

  With ever-growing technologies and AI that rose from the digital age, some might think that email marketing is outdated. First, let me explain why email marketing should be an important part of your 2021 strategy. To start, when done right, email marketing delivers results and brings the best online marketing  ROI . In fact, it outperforms SEO, PPC and content marketing. Moreover, when done right, you can achieve one of the highest Clickthrough Rate (CTR) with this strategy! This is why most big brands (such as Amazon), and public figures always use it as a tool to success. It is a crucial marketing step you shouldn’t miss. While understanding the importance of email marketing, you might still ask yourself: why bother sending out emails most people will ignore? I mean, how many of you receive daily emails and just delete them or directly unsubscribe? Look at email marketing as a win-win for both you and the person you are sending it out to. On one hand, email is a low-cost m...