BrainSpace, Jeddah -Digital Solutions Agency

With the rising of the Coronavirus pandemic,  tens of thousands of local companies are forced to start working from their homes. However, this doesn’t mean that we should all stop working and contributing to our economy. In fact, we are in an era where digitization has become the main factor when it comes to running stores, businesses and communications. During these tough times, Digital Marketing will no doubt be the best medium to help us continue with our lives and contribute to our economy.   Before the Coronavirus pandemic, research showed that B2B companies in the Kingdom had allocated more than 40% of their resources into shows, seminars, and world-class training and meetings. However, with Coronavirus Spreading faster worldwide and in Saudi Arabia, all B2B companies have been forced to keep their projects on hold since a curfew has been enforced across regions. However, if these funds are reallocated through a different medium which is Digital Marketing, t...

During the COVID-19 Era, Digital Marketing in Saudi Arabia will be the new pathway towards success. Businesses who will take this path will find themselves in the spotlight once this era ends. In 2017, according to Statista, Saudi Arabia has more than 1 Million business units, and it is projected that more than 50% would be diverting their funds towards Digital Marketing Service . With this projection, competition will be fierce and many will strive to be in the spotlight. Therefore we are providing some simple steps that are essential in the Digital field: Step 1: Create Brand Awareness by being present online In order to create awareness, businesses should be active and present on the following communication channels. Social media (Facebook, Instagram, Youtube, Twitter…) Website Mobile Application Email campaigns Step 2: Increase Brand Credibility After creating awareness and building your communities, you have to start building trust and gain credibility among y...

Now Instagram likes aren’t everything, but they are an important metric to measure how engaged your social media followers are with your account and business. Having a significant amount of likes on your Instagram account will improve your brand image, credibility and will invite more users to engage with your page. However, it is important to note that in several countries around the world Instagram has already removed the ‘like count’ underneath posts. Implemented in an effort to improve the mental health of all its users, especially younger ones. This doesn’t mean you won’t be able to track your own likes anymore, it just won’t show up directly under your post on your followers feed. Soon this feature will be coming to Saudi Arabia. Regardless, it will still be an important metric to measure the engagement of your followers! Post consistently- If you post once in a blue moon we guarantee that your followers will lo...

Print media has gone out of fashion in 2020, the digital age is among us. Nothing gets people more engaged than Video Marketing! We’re surrounded by screens all the time; we’ve all spent nights on the couch with a mobile phone in our hand, a laptop or tablet on the table, and the TV running in the background. Not taking advantage of these modern marvels would be foolish for any business attempting to grow with the future. Companies use video marketing to build brand awareness, increase customer engagement and interact more with their audience. By next year, according to  cisco  over 80%of all web traffic will consist of video. Younger generations are less attracted by traditional TV content. Most have switched to online video streaming platforms, and your business should learn from and adapt to this trend. If your content isn’t side-by-side with these platforms then you will be missing out on one of the biggest markets available. Video Marketing...