BrainSpace, Jeddah -Digital Solutions Agency

  Podcast is the newest digital medium to get your brand out in the world. You can connect with your community in a trustworthy environment! What is more interesting is to advertise on popular podcasts with similar audiences as your brand. Today’s article will tackle podcast  advertising  in all its forms: As a podcaster, the ways of advertising about it and getting the word out. And, as a brand, the best practices to advertise on other brand’s podcasts.  The podcaster If you did not think about podcast to increase your brand image, now is the time! Actually, many benefits come from podcasting: Honest connection with your audience: by nature, podcasts are created to include communities in safe and inclusive communication spaces. In fact, podcast is a medium to spark honest conversations about things that matters. Whether you want to engage with niche communities or tell interesting, true stories about your brand, podcast makes it possible! Unlike any other communicat...

  Nowadays, and with the extensive use of YouTube, brands are focusing their strategies into creating videos to showcase their products in a new creative way. The importance of video marketing was already tackled  in this article  for B2B companies. What I did not mention before is how to make money out of this social media platform. Follow this trend, start monetizing your YouTube channel and make thousands and thousands of Riyals out of it. Set up your YouTube Channel The main benefit of having a YouTube channel for your brand is to showcase its work in a new and creative way. However, and specifically on YouTube, you should always rely on quality instead of quantity, because quality is all that matters. If the quality of your content isn’t appealing, you wouldn’t be able to meet the requirements and join YouTube’s Partner Program. Let’s go deeper into this. Firstly, and in order to start monetizing your YouTube channel, there is a  minimum number  of subscrib...

  Let’s say you got invited to a social event where you will have the opportunity to meet many people. Some of which could eventually be potential clients to your company. Would you decline the invitation? Never! You would go, converse with people and listen to what they have to say. Basically, using a social listening tool is similar to attending social events, however, you can do it from the comfort of your home or office! With such a tool, you’ll get insights on the overall sentiment customers are experiencing during touchpoints with your brand. What’s even better is that you can filter the conversation you would like to listen too. No need to hear about your great aunt’s adventures to the supermarket or a CEO complaining about his tax dues. To look deeper into the whys of setting up a social listening tool, three main benefits should be tackled: Your target audience is the core of your brand’s success. Having the right products at the right place isn’t enough to satisfy them an...

  Have you ever wondered how people make money out of their website? Well, this article is for you! However, before I go into the details and tell you about the three main pillars that will drive your website into a cash account, know this: You should already have significant traffic to your website. In other words, your website needs to have lots of visitors on a daily basis. Lucky for you, we had already tackled ways to generate website visitors in many of our articles: you should work on your  on-page as well as off-page SEO , and most importantly you need to ensure your  UX and UI design s  are optimized. Don’t expect to make money overnight, be patient! The efforts you will put into your website will eventually pay off, however, it’ll take time. Now that the basics are covered, let’s start with the first thing that can get you money and make your website profitable! Invest Your Time In Profitable Partnerships I am sure that you already came across an influencer ...