BrainSpace, Jeddah -Digital Solutions Agency

  I am sure your brand is already up and running its own website or e-commerce by now. I won’t waste your time saying how important it is to do so, instead, check this  link  out! Now, back to your brand’s website. The most effective and cost-friendly way to get your brand’s name out to the world is doing online ads. Multiple platforms (Facebook, Twitter, LinkedIn) allow you to do so. However, with the daily and extensive use of search engines such as Google, I highly recommend integrating Google Ads as part of your digital marketing strategy. Doing so will not only generate leads but will also attract the right kind of people for your website. Nonetheless, most of the times, your leads won’t convert! I am not saying this as a way to discourage you, but websites that have 1000 visitors get only  1 customer  out of them making the conversion rate as low as 0.1%. Fortunately, this article will tackle the perfect solutions to convert your Google Ads leads into cust...

  Millions of businesses are competing in an economic race with the hopes of dominating the market. With this competition comes effective marketing. Marketers have a lot to juggle to make things right. Therefore, effective marketing is a difficult thing to reach. And, with time comes great change. Most digital strategies are being switch from static images to  video marketing  for many reasons which we already discussed! Today, I will be tackling the importance of video marketing for B2B companies specifically. The question is: why should a company targeting companies aim for video marketing? Other than the fact that  59%  of B2B decision-makers prefer video over text content, here are more compelling reasons: Videos Tell Reliable Stories This is an era when brands and businesses are focusing more on video content. In fact, when it comes to influencing decisions, online videos are a game changer for an effective B2B marketing. According to  ReelSEO , 73% of...

  Now more than ever, businesses recognize the immense opportunities that come with having an online presence. Ad campaigns on social media, like YouTube, bring numerous advantages to showcase products and services. Also, brands advertise on YouTube because it’s the world’s  second  most popular website. YouTube ads may not be part of your strategy, but rest assured, taking a little bit of time and effort is going to pay off later. Moreover, since Google owns YouTube, any ad must be made through Google Ads. Here are 5 reasons to advertise on YouTube. Low Cost per View YouTube is one of the most powerful platforms for businesses trying to capture customer’s attention. Given how vital it is becoming to a successful digital strategy; you are probably asking yourself:  How much do YouTube ads cost?  Worry not, this social media platform has a great reputation for fair costs! According to Influencer Marketing Hub, YouTube ads have an average cost per view of  0....

  You surely follow at least one social media influencer from your personal accounts: a YouTube wellness coach, a fashion blogger, an Instagram model or even a foodie! It truly depends on your own interests. Nevertheless, they are everywhere and the nature of what they post has a great impact on their followers on a daily basis. Are you going to deny ever taking an action after seeing a post that truly inspired you? This is the main reason why influencer marketing is becoming very trendy for brands interested in bringing their A-game to their campaigns. Moreover, your brand’s return on investment,  ROI , would be 11 times greater than what traditional advertisements will get you in a year! With Saudi Arabia being the  largest social media presence in the world  with lots of rising  influencers , one thing you need to keep in mind is choosing the right  digital influencer  for your brand. A single misstep and your campaign can become a 1M-followers disa...

  Brand identity is the first step to having a coherent and successful business. While creating your own brand identity, take all the time you need and give attention to the smallest details. Doing so will help you will develop a style that successfully meets your business’s goals and therefore sends the right message about your brand to the right people. From your logo, to fonts, tone of voice and colors, your brand identity will support: Your brand’s personality and consistency across all channels and selling points, Your brand’s unique selling proposition, And to say the least, customers’ loyalty to your brand! Nowadays, in order to prove their credibility and meet their customers’ deepest needs, brands maintain many social media accounts to communicate with the public. And they do so consistently across all channels. Let’s look into the three main pillars of an efficient social media branding that will keep your brand on fleek: Be Consistent, Visually I will give an example of ...

  Finding success involves a well-studied strategy for any kind of business. One of the key points of a successful digital marketing strategy is web search positioning. Let’s look at some facts: each second, almost 85,282 searches are done on Google, as per  Internet Live Stats . So if your website does not appear on Google’s search results, be sure that you are already losing thousands of potential opportunities. Here, your main goal is to optimize your website for it to appear on the top results in any search engine. Search Engine Optimization (SEO) and Search Engine Marketing (SEM) both play an important role in getting your website center stage. Yet, they are simultaneously different. Search Engine Optimization One way of appearing in search results is by improving your search engine rankings. Generally, you can do this through SEO. Working on your  SEO  means increasing the quality and quantity of traffic to your website through on-page and off-page search engin...